July 15th, 2009 Posted in Adobe AIR | 3 Comments »
I’ve read a couple of posts today about Adobe AIR suggesting that the honeymoon period for Adobe AIR is over. Sarah Perez Over at ReadWriteWeb asks “Are you over AIR Applications?” citing AIR apps like TweetDeck, Seesmic and DeskTube as apps that have no good reason to be desktop apps saying “there’s no reason why these apps couldn’t just run in a browser instead”. Im not going to jump to the defence of AIR here, she’s right.
But what did people think? You have a couple of million web developers who all of a sudden can start installing their webservice consuming widgets and maybe use the file system. It was a revolution, but I agree that its over now. However, contrary to Sarah’s opinion I dont think AIR is no more. This first rush of fancy widgets was bound to happen and to be honest was never really about the users it was about the developers!
What AIR is about is desktop applications, it is not about website widgets that you can install. Adobe Platform Evangelist Ryan Stewart has made a valiant effort at defending his companies interests, but the two main points he uses are the same ones we were hearing when Adobe AIR was being marketed: “Web developers can leverage their skills” and “hey you can get at the file system” (not direct quotes).
Fear not the Ryan, Adobe AIR isn’t over, its maturing. These typical “selling points” of AIR seem more targetted at developers still. I think the massive avalanche of apps made by hobbyist developers has proven that you’ve won that battle now Adobe.
AIR is about rapidly making grown up, feature rich, engaging desktop applications. Being web aware shouldnt be “THE” selling point, its only a strength. The marketing effort should now be focused on the people with the money who can hire those hobbyist developers to make the next generation of desktop experiences.
I’m lucky enough to be involved in the making of an AIR app that strikes a good balance between web and offline. The BBC iPlayer desktop is all about the offline experience. Naturally, you need a network connection to download the content – and the website is all about discovering new content. The two sit next to each other neither trying to do the job the other is so great at doing (and its set to get better still in the future – sorry no spoilers would be more than my job is worth!).
There will always be developers who jump from one “next big thing” to next and inevitably there will be some good work done and happy users to boot. Its whether the move is made from developer novelty toy to serious commercial contender that will be key for Adobe AIR – there are plenty of signs that this is happening and lots more potential for growth, but whether Adobe AIR can shake off any negative connotations and go from strength to strength remains to be seen.